Friday, February 1, 2013

Ladurée introduces new flavors - tomorrow!

Today I had the pleasure of tasting the new rose & green tea macaron that will be available starting tomorrow, Saturday February 2, at Ladurée in New York. It combines two of my favorite things – Le Pétale de Rose macaron and green tea cream filling, a mix of romantic French and traditional Japanese. It is a concoction that melts in your mouth, confuses yet enchants you at the same time. When tasting it, it brings both the associations of a blooming rose garden in France and a matcha tea ceremony in Kyoto.

Ladurée rose petal macaron

Ladurée window display in New York

This was my first time visiting Ladurée. I squealed when I saw the store front – decorated with its signature macaron pyramids and fans, purses, and shoes! The magic continued when I entered inside – the rainbow display of macarons, chocolates, candies, jams as well as candles, key chains, stationary, and scarves.  It was too hard to decide what I wanted so I got a set of 6 macarons, a green cone of dragee almonds and some white chocolates.
Ladurée’s only store in the United States (864 Madison Avenue, New York) is also introducing a cognac flavored macaron tomorrow. If you’d like to get one for yourself, be prepared to wait in line. We heard that when this store opened, the line circled around 2 blocks. But it’s not just New Yorkers that are dinge for Ladurée, the lines in Paris at Ladurée shops can be just as long!

The most adorable little box!

Mint is my favorite new color – love how it matches my shoes!

Alexandre, the store manager, divulged that the next Ladurée store will be in Soho on Spring Street, and will likely open in November of 2013. It’s going to be much more than just a macaron shop. It will also be a salon de thés with seating room. In addition to macarons and chocolates, they will offer an assortment of pastries. I can’t wait!

Be sure to check out the two new flavors!

What are your favorite Ladurée flavors?


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