Unfortunately for us, we discovered that Sushi UO's definition of "live" is merely "very fresh", and although the sashimi was delicious, this misnomer was a huge letdown for us weird food fanatics. In our opinion, if it doesn't have a heartbeat, it's not alive, and we don't like gimmicky marketing.
But we didn't let this ruin our night. We enjoyed the sea urchin roe (7 out of 10), which was delicate and creamy, but presented on a plain white dish rather than in the spiky urchin shell.
Their perfectly grilled sea eel on the other hand was truly sumptuous (9 out of 10, only because it is not "weird") and might be the item worth coming back for.